aftermarket auto parts near me | New Players Enter Industrial Parts Aftermarket Vehicle Wheel Two

New Players Enter Industrial Parts Aftermarket Vehicle Wheel Two





Automotive components-Illustration / JIBI
   

Bisnis.com, JAKARTA - Hella, a new player in the auto parts industry aftermarket two-wheeled vehicles in Indonesia, set up a special strategy to penetrate the market. Among them with competitive prices compared with the old players.

Hella Asia, based in Singapore, assesses the potential of motorcycle aftermarket business in Indonesia is very big. The estimation of the company's two-wheeled population in the country reaches 80 million more units.

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Nevertheless, the challenge is to compete with players who are already present in the country. The number of business actors was also spelled out a lot.

"We started by convincing ourselves with a product trial. Then we offer products with competitive price. We also believe Hella's big name will help, "said Director of PT Sarana Berkat Vincent Lo after the launch of Hella products for motorcycles in Jakarta, Wednesday (04/26/2017).

Previously, Hella was already known as an aftermarket parts brand for cars. Sarana Berkat has been the sole distributor of this brand since more than 20 years ago.

As for Vincent explained there are three products for motorcycles that are ready to be marketed, namely bulb, spark plugs, and horn. Special last product, Hella has advantages that have not owned by other competitors.

Hella offers a horn that can produce two tone of voice. As a result the resulting sound is much faster than the manufacturer's horn.

During this time motorcycle consumers use the car horn to produce a similar sound. Whereas the use of a car horn on a motorcycle can result in battery damage, due to voltage difference.

Meanwhile, bulbs and spark plugs are two spare parts that are deliberately chosen because they have relatively frequent turnover periods. As is known, motorcycles in Indonesia are required to turn on the big lights all the time. This certainly affects the lifetime.

"If the spark plug there is a tendency of motor users to replace it even before the recommended life, so that these three products have a good chance," said Vincent.

Indonesia was chosen as the first country to start a motorcycle aftermarket spare parts business. Previously, both globally and domestically, Hella was known as a supplier of automotive parts for cars. In some countries, this brand becomes an original equipment manufacturer (OEM).